Customer Marketing Manager (12 Month FTC)

Posted 19 April 2024
Salary £50000 - £60000 per annum
LocationLonden
Job type Permanent
Discipline Digital & Marketing
Reference111_1710844942
Contact NameBen Jeffries

Job description

*Customer Marketing Manager* CRM
12 Month Contract
£50 - £60k
London - Hybrid
Automotive Industry

This role will deliver market-leading customer communications and campaigns across the entire lifecycle, from prospect conversion to customer renewal and advocacy.

Responsibilities:

  • Developing and executing multi-channel CRM campaigns across the customer lifecycle, maximising opportunities for targeting, personalisation and conversion rate optimisation.
  • Being the Salesforce Marketing Cloud 'expert' for the Marketing team; ensuring campaigns are best-in-class, and futureproof and upskilling others in campaign management.
  • Defining and tracking key performance metrics; working with the team to manage performance, standardise reporting, and ultimately using data and insights to refine campaign plans, save time and support prioritisation
  • Developing test and learn strategy to continuously improve results across conversion, retention and engagement, addressing customer segment-specific needs.

Experience Needed:

  • Proven successful experience in developing segmented, personalised, and tailored email campaigns, with a clear understanding of automation opportunities.
  • At least 5+ years experience working with Salesforce Marketing Cloud or a similar campaign management tool.
  • Experience of directing and managing agency support.
  • Excellent written and spoken communications skills.
  • Experience of preparing and managing budgets.
  • Demonstrable experience in sharing expertise to up-skill other team members, encouraging creativity and innovation.

Inventum Group is acting as an Employment Agency in relation to this vacancy.