Marketing Manager - Customer Engagement (B2C)
📍 London, Bristol or Edinburgh (Hybrid - 3 days office)
🕒 Full-time

Are you a strategic marketer who thrives on crafting campaigns that truly influence customer behaviour? Our client is hiring a B2C Marketing Manager to lead the design and delivery of high-impact strategies across the full customer journey - from acquisition to advocacy - helping customers transition into the new era.

As the landscapes shift, you'll play a pivotal role in helping a large, diverse customer base adopt new technologies - ensuring no one is left behind.

Responsibilities:

• Lead the end-to-end development of customer contact strategies and lifecycle marketing campaigns.

• Deliver multi-channel initiatives using web, app, email, social, print, and partner comms.

• Use customer insight, behavioural science, and creativity to design impactful strategies that move customers from early adoption to mass-market adoption.

• Align and influence a cross-functional virtual team - ensuring delivery is joined-up, timely, and effective.

• Champion and refine marketing approaches through a test-and-learn mindset and data-led decision-making.

• Own campaign budgets, performance tracking, and reporting.

• Collaborate with internal teams and external agencies to develop messaging that's both strategic and emotionally resonant.

Skills Needed:

• Strong track record designing and delivering end-to-end contact strategies and marketing campaigns (who/what/when/how), with a hands-on approach across digital channels.

• Strategic and creative thinker, passionate about using marketing to drive real-world behaviour change.

• Experience influencing, managing, and persuading matrix teams, with confidence to get your ideas prioritised across wider business functions (line management experience a bonus).

• Proven experience in customer lifecycle marketing - particularly driving acquisition, retention, and behaviour change.

• Strong commercial acumen and ability to distil data into actionable insights using BI tools (e.g., Power BI, Tableau, Looker).

• Agile working experience (e.g., Jira) and comfort in fast-paced, evolving environments.

• Excellent communication and stakeholder engagement skills.

• Degree in Marketing, Business or Economics (or equivalent experience).

Benefits Include:

• 🏖️ 28 days holiday (plus buy/sell options)

• 💼 15% employer pension contribution

• 🚗 Car benefit scheme, private healthcare, and loads more

Inventum Group is acting as an Employment Agency in relation to this vacancy.